The Second Gate of Amsterdam

The number of tourists visiting the Amsterdam region will grow from 17 million in 2015 to 32 million in 2034 (Source WTO)

International tourists are getting more and more experienced and will increasingly demand higher quality of storytelling and  guest experiences.

In Amsterdam however, the quality of the guest experience is being destroyed by overcrowding of the down-town area of Amsterdam and the long waiting lines at museums & attractions.

At the same time, the growing international tourist market will demand a minimum increase of 35 % in the visitors capacity of high quality Dutch Icon Experiences in the years to come.

The stop on building new hotels in down-town Amsterdam will create a demand for at least 12.000 new hotel rooms  in the coming years… outside the city center.

HollandWorld , next to Schiphol Airport, is earmarked to function as a “Second Gate” for Amsterdam and will plug into the existing tourism network.

While the city of Amsterdam is struggling to accommodate 18 million tourists in a down town ” tourist dwell area” of circa 20 km2 , a theme park can handle an additional number of 4-10 million visitors per year at        only 1 km2!

HollandWorld™  will absorb a part of the additional flow of tourists, as it expects 4 million visits , including 2 million international tourists, from April 2023 onward. It will improve the quality of the story telling and the experience of Destination Holland , for all tourists visiting the Amsterdam region.

The Resort HollandWorld™ will consist of the Holland City Tourist Hub of 35 ha with 10.000 parking places and a non-gated theme park of 40 ha presenting  an edutainment show case  of the top Dutch economic & cultural sectors in five Dutch Destination Icon Experience Area’s.

The theme park consist of fully integrated  Dutch Design & Local Artisan Boutiques, International  Tourist Retail Brand Experiences, Virtual Museums, Indoor & Outdoor Destination Icon Experiences , Indoor Water Park, (Dinner) Shows , Bars & Restaurants, Casino , 4.000 Leisure themed hotel rooms , 200  holiday homes themed as Amsterdam canal boats and a 500 room student hostel for international hospitality trainees of the Holland World Academy.

The total investment is € 975 million, with a planned opening of phase 1 in April 2023.

HollandWorld/Park 21 Interview with Kajsa Ollongren, Ex-Deputy Mayor and Alderman to the City of Amsterdam and currently vice-premier of the Netherlands         

HollandWorld™ is not a 100 % alternative for a visit to historic down-town Amsterdam.

All international tourists come to Amsterdam with the intention to experience The Original!

HollandWorld™ will be positioned as an alternative visit on Day 2. Instead of spending a second day at overcrowded down town locations with long waiting lines and low quality experiences…visit HollandWorld™, A Taste of the Netherlands!

The key to success will be the “one stop/one shop” principle, in combination with state of the art attraction technology.

This is how HollandWorld™, as a second gate, will reduce the dwell time of a significant number of tourists in down-town Amsterdam.

HollandWorld™ could function as a pilot project for other classic European cities that require extra capacity for Destination Icon Experiences with Second Gates, such as VeniceWorld, FlorenceWorld, BarcelonaWorld, etc.

The creative concept of HollandWorld™ is produced by IDS .

International Destinations Strategy.Logo IDS