The creative idea of HollandWorld™ is a simple one. It will be a place for International Tourists and Dutch people to find happiness and to gain knowledge about the Netherlands. It will be a place for parents and children to share pleasant times in one another’s company: a place for teacher and students to discover greater ways of understanding and education. Here, the older generation can recapture the nostalgia of Holland’s days gone by, and the younger generation can savor the challenges of the future of the Netherlands.

HollandWorld™ will be based upon and dedicated to the ideals, the dreams and the hard facts that have created the Netherlands. It will be uniquely equipped to dramatize these dreams and facts in five themed areas with ‘Destination Icon Experiences’ and will offer them as a source of courage and inspiration to visitors from all over the world.

For the international tourists, HollandWorld™ will be something of a fair, an exhibition, a playground, a museum of living facts and a showplace of the beauty and magic of the Netherlands.

For the Dutch, it will be filled with the accomplishments, the joys and the hopes of the country we live in. It will remind us and show us how we made these wonders part of our lives in the Netherlands.