According to numerous metrics, travel and leisure is one of the largest components of the world economy today , second only to healthcare.
The WTTC calculated that the travel and tourism sector in 2017 accounted for 10.4% of global GDP and 9.9% of total employment (313 million jobs). The sector grew 4.6% in 2017, outpacing the global economy for the seventh consecutive year.
The project HollandWorld™ is a prime example of the future trend in the travel & leisure industry and has a lot to offer to investors:
- A sound business strategy
- A strong market position and product portfolio
- A stable cash-flow
- Talented and experienced management teams
- A high return on invested capital
- An attractive prospect for organic growth
The investment philosophy of HollandWorld™is to seek to generate attractive rates of return for its investors by offering an excellent operating performance of its portfolio of participating companies.
HollandWorld™ will require, up to the opening in 2023, an estimated investment of 700 million euro . For phase 2 (2026-2033), an additional investment of 275 million euro is planned.
A leisure & hospitality project of this magnitude is not common in the Netherlands and it will demand “all hands on deck” for private and public parties, in order to succeed.
The design of HollandWorld™ will require the creative input and know-how of international companies that have first hand experience with this type of projects, such as mentioned in our list of development partners.
Secondly, it will require full political support . On July 20th 2017 the local government of the Municipality of Haarlemmermeer decided to allocate 1,95 million euro for a new zoning & environmental plan for Park21; the future location of HollandWorld™ . On top of this HollandWorld™ must be earmarked as “a project of national importance”, as was the case with two comparable projects in Europe; London Resort, London and Europe City, Paris. This process will start after the local elections in November 2018.
Thirdly, the project will need proof that the business case is feasible. In the past years various theoretical business case studies have proven that the project could deliver the required E.B.I.T.D.A.
In order to support these theoretical studies we are currently in contact with a large number of well known hotel chains, f&b, retail and leisure operators to double check check all data and to sign a letter of intent for an operational/rental contract.
In the first months of 2019 an international Holland World Roadshow is planned , during which we will approach a selected number of international institutional investors and offer them an unique opportunity to participate in the strong economic growth of the international tourism market and to effectuate a profitable return on investment .
As time at a destination becomes more precious , destinations will be measured in the future by “ experience per M 2”.
If leisure time is the currency of the future, experiences in a mix-use destination such as Holland World ,will be the ultimate investment